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New Jersey took more than $16 million in wagers in about half of June. Through the state’s first six weeks or so of legal sports wagering, more than $57 million in bets were taken. For comparison, Nevada took more than $280 million worth of bets in June alone. The New Jersey properties with active sports books as of Aug. 1 were: Bally’s, Borgata, Ocean Resort (formerly Revel), Meadowlands and Monmouth Park. Through July, Monmouth Park generated sports betting revenue of $3.1 million, tops in the state. Atlantic City has nine casinos, after Ocean Resort opened in late June and Hard Rock Atlantic City, formerly the Trump Taj Mahal, rebooted in late June as well. Thanks to sports betting and $25.9 million in internet gambling revenue, New Jersey’s Las Vegas-style casino gambling industry generated $302 million in winnings in July, up a whopping 12.8 percent year-over-year from $267.8 million. July was much-needed for the Garden State.
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And these hooks work on casual casino-goers just as well as they do on problem gamblers. Uncertainty as its own reward in the brain One of the hallmarks of gambling is its uncertainty– whether it’s the size of a jackpot or the probability of winning at all. And reward uncertainty plays a crucial role in gambling’s attraction. Dopamine , the neurotransmitter the brain releases during enjoyable activities such as eating, sex and drugs, is also released during situations where the reward is uncertain . In fact dopamine release increases particularly during the moments leading up to a potential reward.
For the original version including any supplementary images or video, visit https://www.fastcompany.com/90217918/how-gambling-distorts-reality-and-hooks-your-brain
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